Our Process
Fast where it must be, methodical everywhere else
Content enforcement rewards speed and precision in that order. Move fast without preserving evidence and you weaken the eventual case; move carefully but slowly and the material spreads. Our process is built to do both: lock down the record in the first days, then enforce methodically at every layer that has legal exposure.
Every matter follows the same backbone, scaled to its urgency. A leaked-content emergency compresses the first three stages into days; a litigation matter extends the later ones. You will always know which stage your matter is in and what happens next.
Days 1–2
Step 1: Intake & Assessment
A confidential consultation with an attorney — not a call center. We identify what was taken or published, where it appears, who owns the relevant rights, and what outcome you actually need: removal, identification, compensation, or all three.
We also give you the honest version of the merits at this stage, including what the DMCA cannot reach, whether a counter-notice is likely, and what enforcement will realistically cost against the value at stake.
Days 1–5
Step 2: Evidence Preservation
Before any notice goes out, we preserve the record: timestamped captures of infringing pages, URLs, account handles, upload dates, view and sales data where visible, and the technical details of the hosting stack. Infringers delete and rebrand once they feel pressure — the evidence must exist before they know we do.
In parallel we confirm the ownership chain (assignments, work-for-hire agreements, platform terms) and, where litigation is plausible, file or expedite copyright registrations so statutory damages and fee awards stay available.
Weeks 1–4
Step 3: Notice & Enforcement
Compliant § 512 takedown notices go to the platforms and hosts storing the material; § 512(d) notices go to search engines linking to it; policy-based removal requests go wherever a platform rule prohibits the content independent of copyright. For sites that resist, we notice the layers around them — CDN, registrar, payment processors.
Every notice, response, removal, and reappearance is logged. That record drives the escalation decision and becomes the willfulness evidence if the matter ends up in court.
As required
Step 4: Escalation & Litigation
Most matters resolve at the notice stage. For those that don't, we escalate deliberately: repeat-infringer demands to platforms, § 512(h) subpoenas or John Doe discovery to identify anonymous operators, demand letters with a filed-case-ready record behind them, and federal litigation where the economics and the evidence support it.
Because the earlier stages were built for court from day one, escalation is a decision — not a restart.
Ongoing
Step 5: Monitoring & Maintenance
Removed content reappears; that is the economics of infringement. We run scheduled re-scans for prior infringers, mirrors, and new uploads, and send maintenance notices as they surface. Clients receive periodic reports showing what was found, what was removed, and what is being watched.
For creators and media companies with continuous exposure, we offer ongoing monitoring engagements so enforcement becomes routine overhead for you — and an unprofitable habit for infringers.